Some customers criticized the product for its steep price tag of between $150 and $230, comparing it unfavorably to Apple’s much cheaper, now-discontinued iPod Sock product.

There’s a surprise new Apple product. But there are no electronics here: the iPhone Pocket is an accessory to hold your iPhone.

Some customers criticized the product for its steep price tag of between $150 and $230, comparing it unfavorably to Apple’s much cheaper, now-discontinued iPod Sock product.

Many took aim at the high price online, while others made fun of its striking likeness to a piece of footwear.

Apple released a new accessory for the iPhone Wednesday -- the iPhone pocket, which some are saying looks like a "cut up sock." It's available Friday.