ByConor Murray,
Forbes Staff.
Apple unveiled a new crossbody knit iPhone pouch Tuesday, raising eyebrows among consumers for its steep price tag—between $150 and $230 depending on strap size—though the product was made in collaboration with Issey Miyake, the Japanese designer brand also behind Steve Jobs’ signature turtlenecks.
Apple announced Tuesday the iPhone Pocket will launch Friday, with the knit pouch available in a short strap design spanning eight colors for $149.95 and a long strap design, made in three colors, for $229.95.
The product was inspired by Issey Miyake’s concept of “a piece of cloth,” through which clothes are cut from a large, pre-sewn tube of fabric, which creates a uniform look and minimizes waste.
