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MrBeast’s $5 billion empire runs on generosity—but at a cost | Fortune
Philanthropy-inspired content helps drive the YouTube star’s popularity—but red ink is testing his business model.
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Before hiring his now-CEO, MrBeast insisted the Silicon Valley investor meet his mom | Fortune
YouTube billionaire MrBeast relied on his mother’s approval before appointing Silicon Valley exec Jeff Housenbold as CEO of Beast Industries.
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MrBeast’s $5 billion empire runs on generosity—but at a cost | Fortune
Philanthropy-inspired content helps drive the YouTube star’s popularity—but red ink is testing his business model.