YouTube star MrBeast makes no attempt to hide the fact that his mom is one of the most important people to have on board when it comes to his business and financial decisions.
The billionaire social media titan, whose real name is Jimmy Donaldson, previously said his mother, Susan Parisher, is the person with access to his business’s master bank account. Indeed, because he keeps relatively low funds in his own accounts, he had to ask his mom for a loan to pay for his wedding.
And when it was time for Donaldson to appoint a CEO to help him run his sprawling empire—covering everything from his multimillion-dollar video productions to his snack company and philanthropic work—sign-off from his mom was key.
Previously Donaldson, 27, had been the final point of call on all major decisions about his empire. While also being the face of his channel, which has 439 million subscribers, Donaldson was responsible for overseeing his snack and chocolate company, Feastables; production of shows like Amazon’s Beast Games; and virtual restaurant business MrBeast Burger.
Enter Jeff Housenbold, who spent three decades working in Silicon Valley before being parachuted in to help run the North Carolina–based empire.
