Fujifilm reveals its first digital cinema camera.

The long-teased GFX Eterna 55 has arrived, with preorders starting Monday before going on sale in October. It’s got a medium format sensor and electronic variable ND filter, though the big sell is the built-in film simulation LUTs. It’s a pro camera with a pro price though: $16,499.95. [Media: https://www.youtube.com/watch?v=rk9RHViSywY]

Raccontata datheverge.com