Posted Sep 11, 2025 at 10:47 AM UTCDYoutubeFujifilm reveals its first digital cinema camera.The long-teased GFX Eterna 55 has arrived, with preorders starting Monday before going on sale in October. It’s got a medium format sensor and electronic variable ND filter, though the big sell is the built-in film simulation LUTs. It’s a pro camera with a pro price though: $16,499.95.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Dominic Preston
Fujifilm reveals its first digital cinema camera.
The long-teased GFX Eterna 55 has arrived, with preorders starting Monday before going on sale in October. It’s got a medium format sensor and electronic variable ND filter, though the big sell is the built-in film simulation LUTs. It’s a pro camera with a pro price though: $16,499.95. [Media: https://www.youtube.com/watch?v=rk9RHViSywY]
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