The EU and the US want a Google ad tech breakup.
Google said the decision was “wrong” and that it would appeal.
This is Google’s fourth penalty in its decade-long fight with EU regulators.
European Union officials accused the American tech giant of using its size and dominance to undercut rivals in online advertising, a move that could raise the ire of the Trump administration.
Regulators ordered the tech giant to end ‘self-preferencing practices’ in advertising services but declined to force sale
The Commission said competitors faced higher costs and reduced revenues as a result.
The European Commission accused Google of distorting competition in the adtech market by unfairly favoring its own display advertising technology services.
Secondo l'Ue, il colosso della tecnologia avrebbe favorito i propri servizi di pubblicità digitale a scapito delle concorrenti sin dal 2014. La risposta dell'azienda: «Scelta…
Secondo Bruxelles, l’azienda ha favorito i propri servizi di pubblicità a scapito di concorrenti, inserzionisti ed editori. 60 giorni di tempo per comunicare come intende…
European Union officials accused the American tech giant of using its size and dominance to undercut rivals in online advertising, a move that could raise the ire of the Trump…
The European Commission on Friday fined Google $3.455 billion for violating the European Union's anti-competitive practices in advertising technology.
The EU could seek to break up Google’s ad division.
Tech giant fined for third time in a week after being hit with multimillion-dollar penalties in US and France.
This is the EU's largest antitrust penalty ever — and Trump has already threatened to "nullify" it.