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Watchmaker Swatch apologizes for ‘slanted eye’ ad after online backlash in China
SHANGHAI: Swiss watchmaker Swatch issued an apology at the weekend and pulled ads featuring images of an Asian male model pulling the corners of his eyes up and backwards in a “slanted eye” pose. The images for the Swatch Essentials collection were widely condemned online in China, where many comments said they appeared to mimic racist taunts about Asian eyes. In an apology posted in both Chinese and English on its official account on the Weibo social media platform on Saturday, Swatch said that it has “taken note of the recent concerns” and removed all related materials worldwide.
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scmp.com
Swatch says sorry for ‘slanted eyes’ ad after social media backlash in China
Users condemn ad as ‘racist’, say it is terrible to ‘disgust Asians and degrade Chinese’ when ‘watch industry is going downhill’.
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bbc.com
Swatch apologises for 'slanted eyes' ad after uproar in China
The image of a model pulling the corners of his eyes resembled a racist image, critics say.
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lastampa.it
Swatch nella bufera in Cina: scoppia la polemica per il modello che fa gli occhi a mandorla
L’azienda svizzera ha ritirato il video promozionale, ma i consumatori cinesi non perdonano: «Fanno soldi da noi e osano ancora discriminarci»
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theguardian.com
Swatch pulls ‘slanted eye’ ad after backlash in China
Calls for boycott after Swiss watchmaker becomes latest western brand accused of racist imagery
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arabnews.com
Watchmaker Swatch apologizes for ‘slanted eye’ ad after online backlash in China
SHANGHAI: Swiss watchmaker Swatch issued an apology at the weekend and pulled ads featuring images of an Asian male model pulling the corners of his eyes up and backwards in a…
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ilfattoquotidiano.it
Swatch accusata di razzismo in Cina per una pubblicità con 'occhi a mandorla'
L'azienda svizzera si scusa e ritira la campagna dopo le polemiche. Il titolo crolla in borsa, aggravando la crisi nel mercato asiatico.
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telegraph.co.uk
Swatch pulls ‘slanted eyes’ ad campaign after backlash
Swiss watchmaker apologises for campaign that sparked outcry and accusations of racism
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dailymail.co.uk
Watchmaker Swatch pulls 'slanted eye' advert after campaign uproar
The campaign featured an Asian male model tugging at the corners of his eyes, a gesture widely slammed online as a racist depiction.