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Des cartes Pokémon dans les menus Happy Meal : la campagne de McDonald’s au Japon tourne au fiasco
Le géant américain de la restauration rapide offrait les populaires cartes à jouer à chaque acheteur de menus enfant, dont beaucoup ont fini à la poubelle.
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scmp.com
Frenzied McDonald’s Pokemon promotion in Japan ends in chaos
Fans swamped the restaurants to collect the cards, with some discarding bags of food after buying, and police called in to mediate disputes.
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cnn.com
Catch ’em all but dump the fries. Pokémon fans leave McDonald’s Japan in massive food waste drama | CNN
Piles of untouched Happy Meals littered sidewalks outside McDonald’s restaurants in Japan over the weekend, as frenzied customers scrambled to buy limited-edition sets with…
