The service runs alongside the free, ad-supported Roku Channel, and adds to Roku's growing content lineup.

Amid rising subscription fees for most streaming services, Roku is launching Howdy, a $3 per month streamer with thousands of titles and no ads.

The service features a library of nearly 10,000 hours of content from Lionsgate, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.

The service runs alongside the free, ad-supported Roku Channel, and adds to Roku's growing content lineup.