Roku is ready to say Howdy.
The company − which sells set-top streaming devices, smart TVs and has its own free, ad-supported streaming service, The Roku Channel − wants to make your streaming life cheaper and easier. And they're doing it by introducing a new, low-cost service that won't make you sit through commercials between episodes of your favorite old sitcoms.
USA TODAY can exclusively reveal that Roku is launching Howdy on Tuesday, Aug. 5: For just $2.99 a month, Roku device users can stream a library of "thousands" of titles and nearly 10,000 hours of content, all commercial-free. The movies and TV shows on the service come from partners such as Lionsgate, Warner Bros. Discovery and FilmRise.
Want to save money on your streaming? It's time to embrace commercials
Howdy will initially only be available on Roku devices, but has plans to roll out on mobile and other platforms "in the near future," the company says.
