Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI: "Apple must do this. Apple will do this."

Apple is open to M&A to accelerate its AI strategy, and says it's made seven acquisitions this year so far.

While sales growth suggests fear of tariffs helped fuel sales, Cook downplayed the “pull forward” effect, noting that consumers were more motivated by the “strength of the…