In this article

Apple’s

AI strategy and investment was on the mind of analysts on an earnings call after the company reported third-quarter earnings that showed overall revenue grew by 10% year over year.

While Apple was never going to announce major acquisitions or initiatives on an earnings call, CEO Tim Cook’s remarks on Thursday confirm that the company is going to invest more heavily in the technology.

Cook said Apple is going to “significantly” grow the company’s investments in AI. He added that Apple was always looking to buy companies of any size that could help it develop its AI offerings.