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How Sanrio unleashes the power of cute with Hello Kitty and friends
What is it about a mouthless cartoon cat or a goth bunny that keeps people coming back for more?
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How Sanrio unleashes the power of cute with Hello Kitty and friends
What is it about a mouthless cartoon cat or a goth bunny that keeps people coming back for more?
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The cult of cute: inside Sanrio’s multigenerational grip
Sanrio’s Kuromi and My Melody turn 20 and 50 this year. What explains the cross-generational pull of cute characters in a hyper-fast world?
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This week in PostMag: Hello Kitty creator Sanrio and a South African safari
A deep dive into Japan’s Sanrio and iconic creations including Kuromi, a walking safari in the Samara Karoo Reserve, plus Cuban cocktails.