A deep dive into Japan’s Sanrio and iconic creations including Kuromi, a walking safari in the Samara Karoo Reserve, plus Cuban cocktails
One of the first things I ever loved was a Hello Kitty diary. Yes, there were stuffed animals (Snuffy the bear, RIP), sticker books and an American Girl doll or two, but it’s the red Sanrio diary from 1993 that’s somehow become a core memory. The lock, shaped like Hello Kitty’s head, was cute but flimsy at best. Inside? Kindergarten confessionals, scrawled in shaky handwriting and even shakier grammar.
Things escalated in Grade 2 when Miki moved from Japan to our sleepy California town. With her came a parallel universe of pencil cases, stickers and characters beyond anything our Lisa Frank-addled brains had seen. Keroppi erasers, Badtz-Maru mechanical pencils, pastel My Melody folders. Sanrio wasn’t just cute, and it wasn’t just a toy company. It was as aspirational and worldly as an eight-year-old could get.
And these characters aren’t just merch. I was struck by this as our photographer, Jocelyn Tam, and I worked on the images for this piece. One young woman we photographed felt compelled to tell us, unprompted, that it might be a Hello Kitty charm hanging off her bag, but only because it was limited edition and her friends convinced her. Her real favourite is Kuromi. They may be cartoons, but loyalties run deep.
