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Meet the ex-Amazon exec who successfully pitched Prime Day to Jeff Bezos—and invented a $14.2 billion sales empire
You can thank Diego Piacentini, the architect of Prime Day, for one of the biggest online retail events of the year.
Raccontata da
fortune.com
Timeline cronologica
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Amazon’s Prime Day is now 4 days as retailers weigh whether to pass tariff costs on to consumers
Amazon's past success with using Prime Day to drive sales and attract new members spurred other major retail chains to schedule competing sales in July.
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Meet the ex-Amazon exec who successfully pitched Prime Day to Jeff Bezos—and invented a $14.2 billion sales empire
You can thank Diego Piacentini, the architect of Prime Day, for one of the biggest online retail events of the year.
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This year’s Amazon Prime Day is the most unpredictable ever thanks to tariffs and AI
Ten years after Amazon launched Prime Day, this year’s version of the online shopping and discount extravaganza is unlike any other in the company’s history.