You can thank Diego Piacentini, the architect of Prime Day, for one of the biggest online retail events of the year.
Amazon’s Prime Day is now 4 days as retailers weigh whether to pass tariff costs on to consumers
BY ANNE D'INNOCENZIO AND ASSOCIATED PRESS
July 8, 2025
Amazon’s tariff-clouded, seller-confused, AI-researched, weirdest Prime Day ever
July 8, 2025
Amazon's past success with using Prime Day to drive sales and attract new members spurred other major retail chains to schedule…
Ten years after Amazon launched Prime Day, this year’s version of the online shopping and discount extravaganza is unlike any…
Amazon has boasted that it's building a digital 'supercenter that's actually super to shop at'—a thinly veiled swipe at its…
The Federal Trade Commission sued Amazon in U.S. District Court in Seattle two years ago and has alleged more than a decade of…
Over a decade in, the retailer is making two major changes to its members-only event — experts didn’t see it coming, but think…
U.S. shoppers spent nearly $8B online Tuesday across retailers as Amazon launched its first four-day Prime Day.
