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ITV, Channel 4 and Sky plot fightback against streaming giants
British broadcasters strike advertising deal in battle to rebuild finances
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telegraph.co.uk
ITV, Channel 4 and Sky plot fightback against streaming giants
British broadcasters strike advertising deal in battle to rebuild finances
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theguardian.com
Sky, ITV and Channel 4 join forces in fightback against big tech’s ad market dominance
The TV streamers are pooling their advertising services to make it easier for small companies to run campaigns