British broadcasters strike advertising deal in battle to rebuild finances
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ITV, Channel 4 and Sky plot fightback against streaming giants
British broadcasters strike advertising deal in battle to rebuild finances
489 words~2 min read
British broadcasters strike advertising deal in battle to rebuild finances
British broadcasters strike advertising deal in battle to rebuild finances
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The TV streamers are pooling their advertising services to make it easier for small companies to run campaigns
Deal comes as less than a quarter of 16-24-year-olds’ in-home viewing is now of content from broadcasters
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British broadcasters strikes deal with streaming giant to stream each other’s content
