Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) Google has halted sales of augmented reality smartglasses branded as Glass Enterprise Edition effective March 15, 2023.

Google will continue supporting Glass Enterprise Edition until September 15.

Google will stop supporting the pre-installed Meet on Glass app after September 15, and the app may stop working anytime after September 15.

Google will continue to replace devices under the existing process until September 15.

Google sold the smart glasses product line to developers and early adopters in 2013 for $1,500. However, it failed to gain traction as a mainstream product despite backing from Google founders Larry Page and Sergey Brin, CNBC reports.