March 15 (UPI) -- Google has announced it stopped selling its Glass Enterprise augmented reality glasses Wednesday in a move that discontinues the headset for the second time in 10 years.

"Thank you for over a decade of innovation and partnership," Google said on its website Wednesday, as it announced the end of its smart glasses product line.

"As of March 15, 2023, we will no longer sell Glass Enterprise Edition. We will continue supporting Glass Enterprise Edition until Sept. 15, 2023," the company said.

The smart glasses, which allow users to display small pieces of information on a transparent screen inside the user's field of vision, were originally targeted for consumers when they were first introduced in 2013.

Google stopped selling its first Glass edition, which was considered by many to be too expensive at $1,500, in January of 2015.