When Dhimaan and Nibhrant Shah began building houses in Goa a decade ago, they were entering a market that had a fairly conventional idea of luxury: more marble, more glass, more square footage. But their own houses were meant to suggest something else. When we get on a video call, the brothers and Co-CEOs of Isprava Group recall how one of the first pieces of furniture they acquired for an Isprava house was not furniture at all. It was the façade of a dilapidated haveli in Gujarat. Dhimaan says they had the entire piece removed, restored in a warehouse and transported to Goa, where it became a large cabinet in a living and dining room.“It was our second home,” he continues. “We had four employees, including the two of us.”Expanding yet personalThat instinct — to make a new house feel as though it has accumulated a history — remains central to Isprava, which has grown from a boutique Goa developer into a collection of businesses spanning luxury homes, villa rentals and a private club. The company has expanded beyond Goa into places including Alibaug and Kasauli even as the market for professionally managed second homes grows across India. Today, the question asked of Isprava is whether a company can scale something that is supposed to feel rare.