adsNigeria is targeting the creation of two million jobs in the creative industry by 2030 as the Federal Government moves to turn the country’s cultural assets and creative talent into commercially viable enterprises.
Hannatu Musa, Minister of Tourism, disclosed this at the National Theatre Kano Creative Summit 2026, where she challenged creative practitioners in Northern Nigeria to take ownership of their works, strengthen their business structures and leverage intellectual property to generate sustainable incomes.
The two-day summit, which ends Friday, in Kano, is themed “Beyond Lagos: Unlocking Northern Nigeria’s Creative Economy.”
Musa said Kano’s centuries-old creative traditions demonstrated that the city had operated a vibrant creative economy long before the concept became part of formal economic policy.
She cited Kano’s dyeing pits, leatherwork, weaving, embroidery, blacksmithing, traditional performances and Kannywood film industry as creative assets capable of generating significant economic value if properly organised and commercialised.adsads
