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Can AMC Entertainment turn its 1.1M A-List members into more frequent visits and higher food and beverage spending as the movie slate expands?
AMC Entertainment Holdings, Inc. AMC is seeing strong growth in its A-List subscription program, which is helping the company build a larger base of frequent moviegoers. At the end of the second quarter of 2026, more than 1.1 million moviegoers were enrolled in A-List, more than double the membership level five years ago.A-List allows members to watch up to four movies a week for a monthly fee of $24-$30 plus tax. While members have the option to see up to 17 movies a month, the typical member attends two to three movies per month. This gives AMC an opportunity to drive attendance beyond major blockbuster releases.The program also has a meaningful share of AMC Entertainment’s U.S. traffic. A-List members who also participate in AMC Stubs accounted for around 20% of the total U.S. theater patronage in the second quarter. The program is particularly popular among Gen Z moviegoers and provides a more consistent cadence of visits from a younger audience.Higher visit frequency can also support spending beyond admissions. A-List gives AMC opportunities to attract customers to secondary movies and sell more food. This is important as the company continues to focus on increasing revenues per patron. In the second quarter, food and beverage revenues per patron and total revenues per patron reached all-time highs across both its domestic and international businesses.However, A-List membership growth does not guarantee continued gains in spending or attendance. The program’s value will depend on how frequently members visit and how effectively AMC Entertainment converts those visits into food, beverage and other purchases.With more than 1.1 million members and a growing presence among younger moviegoers, A-List gives AMC a recurring customer base that could support traffic and guest spending as the movie slate expands.
