Sep 11, 2026 – 3.23pmDomino’s Pizza Enterprises is betting that big New York-style pizzas and a simpler menu will lure value-conscious customers back to the flailing fast-food chain under a revamped business model designed to make it more profitable.The owner of 3500 Domino’s stores across Australia, New Zealand, Japan and parts of Europe is shifting away from a discount-heavy strategy towards an everyday value proposition, similar to the approach used by retailers such as Bunnings, but has lost about one in 10 customers during the past year as it works out how to execute the new plan.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles