Nongshim is bringing Shin Ramyun to the Toronto International Film Festival in downtown Toronto through Monday. The company is running a Shin Ramyun Bunsik booth at TIFF Festival Street near King and John streets, where visitors can sample products and make their own cups. Proceeds from the cup-making program will go to a local Toronto food bank. Nongshim said it is using cultural collaborations to position Shin Ramyun as a lifestyle brand linked to film and games.
Visitors line up for bowls of Shin Ramyun at Nongshim’s brand experience during the Toronto International Film Festival in Toronto. Courtesy of Nongshim
Nongshim is bringing Shin Ramyun’s fiery flavor to the Toronto International Film Festival (TIFF), turning one of Korea’s best-known instant noodles into a taste of Korean culture during one of North America’s biggest film events.
Nongshim is operating a “Shin Ramyun Bunsik” booth through Monday at TIFF Festival Street around King and John streets in downtown Toronto, where visitors can sample products including Shin Ramyun Toomba and Shin Ramyun Kimchi Stir-Fry.
Visitors can also build their own Shin Ramyun cups by choosing noodles, soup bases and toppings, then decorating their cups with pens and stickers.
