Visitors sample Shin Ramyun at a promotional booth during the Campo Marte 26 festival in Mexico City, June 11. Courtesy of Nongshim
Thousands of festivalgoers in Mexico City are getting a taste of Korea's signature spicy noodles as Nongshim ramps up its overseas marketing push at one of the country's largest cultural events.
Nongshim said it is operating a Shin Ramyun promotional booth Thursday at Campo Marte 26, a major festival being held in Mexico City from June 11 to July 19.
The event combines Mexican food and cultural experiences, art exhibitions, concerts and fan activities, drawing large crowds from Mexico and abroad.
At the festival grounds, visitors can sample Shin Ramyun by using instant noodle cooking machines installed at the booth.
