What’s Real and What’s Not in Renzo Rosso’s Documentary?

MILAN — In 1998, Diesel scooped up the award for Advertiser of the Year at the prestigious Cannes Lions International Festival of Creativity.

At the time, only one person was invited on stage to receive the award, but the brand’s founder Renzo Rosso’s rebellious spirit spiced up the moment with a dose of irony — he had four of his closest collaborators wear masks resembling him.

This is one of the key moments in “Be Brave,” the documentary dedicated to the OTB Group founder that premiered out-of-competition at the Venice Film Festival on Thursday.

Rosso pulled the same trick this time, as five Rosso “doppelgangers” walked the red carpet ahead of the screening, along with the likes of Glenn Martens, Natasha Poly, Michèle Lamy and Carlo Capasa, among others.

Marco Pianigiani, director Francesco Carrozzini, Renzo Rosso, Lorenzo Mieli and Roberto Beragnoli at the “Be Brave” screening.