Foldable phones are unpopular. Why is Apple selling one?

PremiumAnalysisAnalysis byBrian X. ChenNew York Times·10 Sep, 2026 08:36 PM6 mins to readBrian X. Chen is the lead consumer technology writer for The New York Times.US$101 abarrel for Brent Crude futures as US sinks Iranian tankers in Gulf; Apple CEO John Ternus reveals new iPhone Duo foldable priced from NZ$4199.00. Video / Ryan Bridge TODAYThe company has unveiled a new iPhone that will cost more than $4000 in New Zealand. Here are the economics behind that price tag.

Apple this week unveiled an iPhone that unfolds like a book to expand its screen size and closes up to fit in

Foldable phones are unpopular. Why is Apple selling one?

Other newsrooms on this story

Related reading

Apple's $1,999 foldable iPhone dazzles at launch, but who is it really for?

Other newsrooms on this story

Related reading

Apple's $1,999 foldable iPhone dazzles at launch, but who is it really for?

The iPhone Duo enters China’s crowded foldable market — and faces a price test

After Apple’s foldable iPhone launch, what do Chinese buyers need to know?

Apple’s foldable iPhone poses a $1,999 question: Who is it for? - Science &…

Apple's Long-Awaited Foldable iPhone Arrives. Will It Fit In Your Pocket?

Apple Stock Rises on iPhone Duo Launch at $1,999 - Apple (NASDAQ:AAPL)