The old-lady brand is aiming for a comeback designed by Humberto Leon with a campaign starring his tween daughters — and Tina Knowles.
By
Chantal Fernandez,
a features writer who covers fashion for The Cut.
Her work has appeared in the Financial Times, Elle, and Harper’s Bazaar. From 2016 to 2022, she was a senior reporter at the Business of Fashion.
Humberto Leon’s mom, Wendy, and twin daughters, Mazzy and Emi, model his new collection for St. John.
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