MoneyShopping & DealsLidl1,000 shoppers will be able to get the new tote for freeNeil Shaw Assistant Editor (Money and Lifestyle)13:54, 10 Sep 2026Discount retailer Lidl is launching a new shopping bag inspired by a trend from the USA. The chain says that, in America, grocery totes have become unlikely fashion icons, with the humble canvas shopper gaining high-fashion status.‌Tote bags like those from US retailers like Trader Joe's and Erewhon have 'fully evolved from utilitarian shopping tools into cultural and fashion status symbols'. The new Lidl Tote is the latest fashion item launched by the supermarket. Its £50 Croissant Bag, created with Nik Bentel, sold out within minutes in 2024 and later appeared on resale websites for over £500, before the pair reunited at London Fashion Week again with the sell-out Trolley Bag.‌This time, the tote bag is available for free, and is designed to be 'practical and playful'. Complete with a spacious interior and two side pockets, it’s designed for picking up weekend essentials, heading to work, or 'adding a little extra to an everyday look'.‌Lidl is also giving shoppers the chance to make their tote their own. All shoppers will receive a limited-edition pack of badges, keyrings and pins, for adding a personal touch to the bag.The accessories include a Freeway Cola keyring, an enamel pin inspired by the All Butter Croissant, and iron-on patches like the Parkside Drill.Article continues belowJoanna Gomer, Marketing Director at Lidl GB said: "We’ve always seen a phenomenal response to our branded bag drops, with shoppers turning everyday accessories into iconic style staples. With this new tote, we wanted to create something special, a bag that is robust and stylish, perfectly balancing practicality with a premium look and feel."We also want this latest launch to be a creative canvas, giving consumers the chance to celebrate our Lidl Legends, the iconic products millions trust for their quality and affordability. Whether you’re adding our Parkside drill patch, a Lidl Plus phone key ring, or our beloved All Butter croissant, we’re excited to see our customers put their own personal stamp on our latest creation.”Available via www.thelidltote.co.uk at 10am on Wednesday September 16, 1,000 bags will be available for free as part of a first-come-first-served online giveaway.Choose Daily Mirror as a 'Preferred Source' on Google News for quick access to the news you value.‌LidlTrader Joe's CompanyLondon Fashion Week