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In context: The AirPods line has quietly become one of Apple's most important accessory businesses. Every new AirPods 5 model now ships with ANC as standard, starting at $129, alongside deeper hooks in Apple's rebuilt Siri AI. It's a smaller announcement than the iPhone 18 Pro, but for the millions of people who buy the base AirPods every year, it may be the more consequential one.
At this week's Surprise and Shine event in Cupertino, Apple announced two new AirPods 5 models featuring an open-ear design and Active Noise Cancellation. The event also saw the launch of the iPhone 18 Pro and 18 Pro Max, as well as the iPhone Duo.
Both AirPods 5 models feature several upgrades over the AirPods 4, including a new multiport acoustic architecture and improved computational algorithms that Apple claims eliminate up to 50% more external noise than the ANC-equipped predecessors.
