The money will come: Abel Kiptoo’s advice to young creators [Courtesy]

Five years passed before content creator Abel Kiptoo began earning from his online work, teaching him that building a career in the digital space requires patience, authenticity, resilience and genuine passion.

Kiptoo, who studied Communication and Public Relations at Moi University, started creating content in 2020 during the Covid-19 pandemic. He was monetised in 2025, a journey he says would have been difficult to sustain had money been his primary motivation.

Apart from content creation, which we know you for, who is Abel Kiptoo?

I am a believer. I am a dog dad, a brother, I love music and I generally love life. That’s me in a nutshell.