Fashion brand Theater raises Rs 75 cr in Series A led by Niveshaay

Fashion brand Theater has raised Rs 75 crore in a Series A funding round led by Niveshaay, with participation from Physis Capital and Prath Ventures.

Founded in 2021 by Sarthak Aggarwal, Vikram Jain, Karan Jain, and Shruti Aggarwal, Theater is positioned as a mass-premium brand selling footwear, stockings, perfumes and bags.

The company will use the funds to expand its offline presence and on brand building.

Theater co-founder & CEO Sarthak Aggarwal said, “We started Theater because we couldn’t find beautiful, well-made accessories in India that weren’t either a luxury import or a compromise.

So we decided to build them ourselves - made in India and priced for a generation that cares deeply about design but doesn’t want to pay luxury prices."