iPhone Duo. Image: Apple
For the first time in over a decade, someone other than Tim Cook ran an Apple keynote yesterday, and he saved the biggest reveal for almost an hour in.
We watched it last evening so you didn’t have to. This was the first Apple keynote in over a decade where Tim Cook wasn’t the one walking us through the big reveals. That job now belongs to John Ternus, and yesterday was his big debut as CEO addressing its major product launch from Apple headquarters in Cupertino. Cook did pop up for a cameo, in what felt like a clear passing-of-the-torch moment, but this was Ternus’s show.
Ternus set out his stall up front, emphasising that privacy is at the heart of everything Apple does – this is “personal intelligence that’s actually personal”, and private, he insisted. Whether it runs on-device or in the private cloud, there was no ambiguity about where your data goes compared to “other players”, he said. It’s clearly the line Apple wants to be recognised for under this new leadership, and it set the tone for much of the keynote.
iPhone still at Apple’s core
