CUPERTINO, CALIFORNIA – SEPTEMBER 09: Apple CEO John Ternus holds the iPhone Duo during Apples Surprise and Shine event at the company’s corporate headquarters, Apple Park, on September 9, 2026 in Cupertino, California. The event featured Apple product announcements and was Apple CEO John Ternuss first keynote address in his new role. Benjamin Fanjoy/Getty Images/AFP (Photo by Benjamin Fanjoy / GETTY IMAGES NORTH AMERICA / Getty Images via AFP)
Apple unveiled its long-awaited first foldable smartphone, the iPhone Duo, on Wednesday, at the company’s first launch event since CEO John Ternus took the reins on September 1.
Apple’s first foldable comes seven years after Samsung pioneered the category, but the American tech giant is expected to take a sizable chunk of the market.
“Others have created foldables that just feel like two phones awkwardly stuck together,” Ternus said in a video shown at the Steve Jobs Theater at Apple’s headquarters in Cupertino, California.
Apple wanted a device with a large display “that feels as natural and intuitive as (the) iPad,” said the former head of Apple’s hardware division, who succeeded Tim Cook this month.
