Artificial intelligenceCompany urges industry to create ecosystem for its near-package optics approachHuawei and other chipmakers are looking to shape global technological standards for chip technology. © ReutersCHENG TING-FANG and LAULY LISeptember 10, 2026 16:30 JSTTAIPEI -- Huawei on Thursday introduced its own standard for optical communication technology in a challenge to Nvidia and Broadcom, as the Chinese tech giant aims to have a greater say in an emerging area of chipmaking that could shape the future of artificial intelligence computing.