Sep 10, 2026 – 4.52pmNine Entertainment has extended its deal to put the English Premier League on its Stan Sport streaming platform in a nearly decade-long, billion-dollar bet that it can grow the fan base and charge more as top-tier sporting assets surge in value.The Australian media group announced on Thursday that it had extended its streaming and broadcast contract with the Premier League until the 2033-34 season in a deal estimated to be worth around $US600 million ($830 million).Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Stan Sport’s billion dollar bet the EPL can drive subscriber growth
The streaming channel has secured rights to the UK’s premier soccer competition to 2034 and owner Nine Entertainment’s CEO says sport is key to its growth.







