September 10, 2026 — 10:50amNine’s streaming service Stan has extended its deal with the English Premier League to continue broadcasting the world’s most popular sports league until 2034.The media group did not disclose commercial details of the deal when it announced the extension on Thursday morning, although it is believed to cost close to $800 million across the full six years.Kai Havertz after finding the net for Arsenal in its match against Coventry City in August.APNow in its second season on Stan after Nine agreed to take over the current broadcast deal from telecommunications provider Optus, the Premier League has driven 50 per cent of growth for subscribers to the Sport tier, the company said. More games could be shown on free-to-air television, Nine said in a statement, with plans to promote the game across its other media assets, including recently acquired outdoor media and billboards business QMS. Nine is the owner of this masthead.Optus closed its Sport service when it relinquished a suite of sports rights, including the Premier League last year. It is currently subsidising the annual fees paid to the Premier League.Nine will pay the entirety of the new six-year deal, which will cost almost as much annually as it agreed to pay the NRL in a recent broadcast deal signed in June.Nine currently pays around $60 million toward the Premier League, with Optus paying the rest as part of its 2025 agreement. It said the first year of the new deal would be broadly similar in cost to the final year of its current deal in financial year 2028, estimated to be in the region of $120 million, then rising 3 per cent on an annual basis.The Premier League has been a game-changer for Stan, and the company is pleased to extend its partnership until the mid-2030s, Nine boss Matt Stanton said.“It sits at the heart of our strategy of premium content,” Stanton said.“This agreement further strengthens Nine’s premium sport offering alongside the NRL and NRLW, all four tennis grand slams, the Olympic Games, rugby union, the NBL and WNBL, netball and more.”“Together, these partnerships reflect Nine’s long-term strategy of investing in premium live sport and delivering the sporting moments that matter most to Australians.”The cost of sports rights has increased dramatically over the past decade. While the annual cost of this deal is not a dramatic increase on the current annual terms netted by the Premier League, both the AFL and NRL rights deals agreed in recent years have seen significant jumps.The terms of Foxtel’s new rights deal with the NRL will be double its current outlay. Media companies like Foxtel and Stan have implemented subscription price rises to offset some of the cost of the broadcast rights. After Nine secured the Premier League broadcast rights last year, it raised the monthly subscription cost to the Sport tier by $5.The Business Briefing newsletter delivers major stories, exclusive coverage and expert opinion. Sign up to get it every weekday morning.From our partners