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European truckmakers face increasing competition as new players enter the heavy electric truck market offering performant products for cheaper.
Several new entrants, such as Tesla, BYD, SuperPanther and many others, have set their sights on the European electric truck market. Looking at vehicle prices, key specifications, and stated sales ambitions, we find that they are serious competitors to today’s major European truckmakers.
Key findings
After 100 years of dominating the European truck market, major manufacturers face new competition from overseas. We find that:
