Spotify House Seoul opens Thursday in Seongsu-dong in Seongdong District as a three-story event space built around the listener. The venue at Anderson C has six themed zones, a separate stage visible from each floor, and live performances for the first three nights. Spotify says the edition is framed around being the best place to be a fan, with rooms based on artist proximity, personalized listening and global fandom culture. Daytime access is open to visitors, while evening performances require advance registration.
Spotify House Seoul occupies all three floors of Anderson C in Seongsu-dong, Seongdong District, Seoul, Wednesday. The event opens Thursday and runs through Sunday. Courtesy of Spotify
A vending machine is stocked with snacks the performers picked themselves. A telephone receiver that plays back a message recorded by whichever artist's number you dial. A Jenga set that assembles a playlist as it comes apart.
Spotify has crammed all of this into a three-story building in Seongsu-dong in Seongdong District, one of Seoul's most bustling, trendiest neighborhoods.
Spotify House Seoul, the streaming platform's largest Seoul edition to date, opens Thursday at Anderson C and runs through Sunday, with six themed zones spread across the three floors and a separate stage visible from each.
