Brands are becoming far more particular about who fills a venue rather than how many people show up, and audience fit is increasingly weighed more heavily than raw attendance.
By
Sinda Matiko
Correspondent
Nation Media Group
What connects sponsorship deals in Kenya's live music scene right now is not the size of the cheque but the reasoning behind writing one.
Corporate Kenya must stop treating our sport like a quarterly photo opportunity and start building decade-long partnerships, the…
"What’s important for us, is to be a catalyst into how creativity is viewed and built into sustainable businesses."
The shift is fueling the rise of platforms that allow social media users to participate in brand campaigns and potentially earn…
Why are brands investing millions in sports? The answer goes beyond advertising—and into the fan experience.
For years, brands in Tanzania have been visible without being memorable A logo on a stage. A famous DJ. Discounted drinks. A few…
Runway shows allow brands to showcase their products in a visually compelling way, introduce new products and build a distinct…
