Models showcase different products during the Denri Africa Runway 2026 event in Nairobi [Ronald Kipruto, Standard]
Gone are the days when runway modelling was reserved for beauty pageants, where contestants competed for Mr and Miss titles, or for established models.
Today, runway shows have evolved beyond fashion presentations, with brands looking beyond traditional advertising to connect with consumers and stand out. In Kenya, more brands are using runway events to increase visibility and reach new audiences.
Runway shows allow brands to showcase their products in a visually compelling way, introduce new products and build a distinct visual identity. They also put products directly in front of potential customers, industry players, influencers and the media.
In Kenya, runway events have also become valuable sources of digital content amid the growth of social media. Photographers, videographers, content creators and attendees capture models showcasing different pieces, generating images and videos that brands can use online.
