At the IBC conference, running Sept. 11-14 in Amsterdam, the creative, technology and business communities are coming together to turn ideas into action and discuss innovations across the media and entertainment industries. More than 44,000 attendees from 170+ countries are gathering to explore 1,300+ exhibitions in 14+ halls and outdoor spaces, with over 600 speakers delivering insights.
Read on to learn more about what NVIDIA’s highlighting at the show.
Media companies are increasingly integrating AI into live production, sports, news and streaming workflows to unlock richer performance insights, verify video authenticity, and enhance and localize content — all without disrupting trusted broadcast environments.
At IBC 2026 in Amsterdam, NVIDIA announced a major expansion to NVIDIA AI for Media — a collection of GPU-accelerated software development kits (SDKs), NVIDIA NIM microservices, playbooks, and blueprints that enhance audio, video and augmented-reality effects for media and entertainment workflows — to unlock new ways to understand motion, verify and enhance video, localize programming and build AI-powered media applications.
The NVIDIA Synthetic Video Detector (SVD) NIM microservice, announced earlier this year at SIGGRAPH, helps organizations assess the probability of whether footage is authentic or AI-generated, giving editorial, content-authentication, digital-forensics and media-integrity teams another point of analysis in their review process.







