Key Takeaways
Nearly three-quarters of finance leaders say their role expanded this year — and managing AI is the biggest reason why.
Rising revenue complexity is straining finance teams: 65% now manage multiple revenue models; 71% sell through more channels than a year ago.
AI is one place finance leaders are finding relief: 90% who use it report ROI, but adoption stays cautious, with security, governance, and cost as top-named blockers.
Salesforce’s new CFO Priorities Report, based on a double-blind survey of 865 finance leaders across three continents, finds the role in the middle of a shift. Financial oversight is still the job. But advanced AI has become part of it in two ways at once: managing a new tool to improve finance workflows and monitoring ROI as AI rolls out across the company.
