More than a feed: How social media algorithms shape what we see

Social media algorithms play a significant role in online experiences by delivering content based on users' browsing habits and personal information.

Australia could soon give citizens the choice to opt out of algorithms under new legislation that also threatens Big Tech with fines if they fail to protect young users from harmful content.

What is algorithm?

Open TikTok, Facebook, Instagram, YouTube or other platforms, and you'll see a scrolling feed or recommendations bar showing content targeted to your interests.

These posts are selected for users based on programming rules called algorithms that predict user engagement, whether through positive reinforcement or provocation.