Voice agent teams keep hitting the same wall. The catalog holds 400 voices and the brief asks for the one that is not in it: a Quebecoise receptionist for a Montreal dealership, a narrator in his sixties with lecture hall authority. Briefs outnumber any catalog, and cloning closes the gap one speaker at a time, each carrying sourcing, consent and a licence.

Gradium, the Paris-based voice AI company spun out of the Kyutai research lab, has shipped a different answer. Voice Design reads a written description and returns complete new voices in a few seconds. No reference audio, no speaker, no rights to clear.

Is it deployable? Yes, Voice Design is live in the Gradium API and in Studio, free on every plan including the free tier, and a kept voice runs on the same streaming Text-to-Speech endpoint as any catalog voice, at the same latency and output formats.

The casting brief is the API

The description is the only input the model gets. Gradium’s documentation lists the attributes it responds to, and they read like a casting call: gender, age band, accent or origin, pitch, pace, energy, timbre and resonance, register and manner, and the job the voice is doing. Descriptions run 1 to 500 characters in English, French, Spanish, Portuguese or German. Gradium advises ending with the intended use, because it steers delivery and register rather than only the colour of the voice.