There was no live stream, and CEO Lei Jun did not make an appearance. Yet Xiaomi needed just 40 minutes to unveil three chips.

On August 24, Xiaomi launched three Xring chips at once: the flagship Xring O3 system-on-chip (SoC), the Xring O100 artificial intelligence accelerator, and the high-compute Xring D100 AI chip for smart driving.

In recent years, smartphone makers developing chips in-house have typically focused on specialized functions such as imaging, communications, and power management. But as large AI models move into smartphones, cars, and robots, on-device AI capabilities are becoming a more important focus of chip investment.

AI models are also growing larger. Delivering more computing power while overcoming memory-related constraints has become a central challenge for the next generation of AI chip design.

The Xring O3 is Xiaomi’s second flagship SoC developed in-house. It retains a 3-nanometer process, while its transistor count has increased to 24 billion from 19 billion in the previous generation.