Sep 9, 2026 – 7.11pmNetflix co-chief executive Greg Peters says he is confident the global streaming giant will avoid major cost blowouts from its adoption of artificial intelligence, while criticising companies that were using leaderboards to rank and track employee usage.Peters, who was in Sydney on Wednesday, said he would not sign licensing deals to train large-language models, and would rigorously defend against any attempts by AI users to profit from creating content or characters that infringe his company’s intellectual property.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Netflix CEO says it can limit AI costs, vows to protect IP
Co-chief executive Greg Peters says the streaming giant will defend itself against users who try to profit from content that infringes its intellectual property.
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