News
‘Look What You Can Do’ will include custom creator content and a college football sponsorship.
by Will Russo September 08 2026
Google unveiled a multi-year partnership with MrBeast on Wednesday in support of the tech company’s wellness platform, Google Health, and its generative AI product, Gemini.
The partnership is nested within Google’s larger brand campaign for Gemini, “Look What You Can Do,” produced in-house by Google Creative Lab, which will feature collaborations with several other creators to demonstrate how Gemini assists with their creative processes.
